They approached us with a challenge, "How can we bring the magic of fragrance discovery to life online — powered by AI, yet crafted with emotion?"
Client
Aeris Parfums
Industry
E-commerce
Year
2024
Services Provided
AI Experience Design, Scent Preference Mapping, Brand-System Design
Overview
The Scent Muse — AI Discovery Guide
We created a conversational assistant named “The Muse” — a poetic, soft-spoken AI guide that asked users questions like, “What memory brings you peace?”
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Olfactory Archetype Engine
Each perfume recommendation was presented with immersive visuals, poetic microcopy, and even ambient soundscapes for emotional resonance.
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Sample Kit Personalization Flow
After discovery, users could build a bespoke sample kit with AI-selected fragrances — accompanied by printed scent stories, rituals, and a guide for layering.
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Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.
No Sense of Smell Digitally
We had to design around the absence of smell — recreating its emotional impact through story, visuals, and interaction.
//01
Fragrance Language is Abstract
Most users struggle to understand terms like "aldehydic" or "chypre" — the system needed to translate those into human feelings.
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Avoiding Generic Quizzes
Many perfume finders feel robotic or superficial — we had to make the process feel artistic, intimate, and enjoyable.
//03
Balancing AI with Brand Sensibility
Aeris is rooted in French luxury — the AI experience had to match that level of detail, storytelling, and refinement.
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