X Sports approached us with a bold new initiative: to embed mental resilience tools directly into the gameplay experience.
Client
X Sports
Industry
Gaming / Esport
Year
2024
Services Provided
AI UX Strategy, Cognitive UI Design, Mental State Detection Framework
Overview
Cognitive Signal Mapping
Integrated biometric proxies to identify mental states such as flow, fatigue, tilt, or disengagement.
//01
In-Game Micro Nudges
Designed subtle in-game cues like breath pacing, screen saturation shifts, haptic pulses, and audio softeners to help players re-center without disrupting play.
//02
Mental Mode Dashboard
Created a post-game visualization engine — a wellness map that showed focus arcs and tilt points
//03
Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.
Invisible Yet Impactful
Players shouldn’t feel like the game is diagnosing them.
//01
Personalization Without Intrusion
Mental state data is deeply personal. Designing for consent, clarity, and control over insights was crucial.
//02
Cross-Game Compatibility
Each EA Sports title has a distinct player mindset and pacing.
//03
Actionable Without Judgment
Feedback had to feel supportive, not corrective — nudging players toward mental resilience, not pointing out flaws.
//04
