Fabrica is a fast-growing direct-to-consumer fashion brand focused on sustainable, made-to-order clothing. The client wanted to launch an AI-powered experience that allowed users to co-create their outfits
Client
Fabrica
Industry
Fashion
Year
2024
Services Provided
UX Research & Strategy, AI Experience Design, Visual & Interaction Design
Overview
Smart Fit Assistant
A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).
//01
Style Intent Mapping
We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.
//02
Live Product Configurator
An interactive customization tool with 3D previews that render fabric drape, stitching, and motion.
//03
Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.
Balancing Personalization with Simplicity
Users wanted flexibility in design, but not complexity.
//01
Fit Confidence
Incorrect sizing is the #1 reason for returns. We needed an AI layer that gave shoppers real confidence in how something would feel and look.
//02
Visualizing Infinite Combinations
With so many fabric/cut/style combos, we needed an efficient way to preview and recommend the most flattering options.
//03
Tone of AI
The assistant had to feel stylish, warm, and human — not robotic or generic.
//04
